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NEWS
Natural Colors: The Allure and Applications of Fruit Powders
With the food industry constantly pursuing "health," "natural," and "clean label" products, fruit powders, as naturally derived colorants and flavor enhancers, are gradually replacing traditional artificial colors and becoming a popular choice for food manufacturers and consumers.
Advantages of Fruit Powders as Natural Colors
1. Natural and Safe: Derived from natural fruits, they contain no artificial colors, aligning with healthy consumption concepts.
2. Rich Colors: Different fruits exhibit distinct colors, such as:
Strawberry powder is a natural pink; blueberry powder is a bluish-purple; mango powder is a vibrant yellow; dragon fruit powder is a vibrant rosy red.
3. Multifunctionality: Not only does it provide color, but it also imparts a fruity aroma and natural sweetness, enhancing both color and flavor.
4. Strong Stability: Modern processing technology has enhanced the heat and light resistance of fruit powders, ensuring their stability in baked goods, beverages, candies, and other foods.
5. Nutritional Added Value: Rich in natural nutrients such as vitamins, anthocyanins, and dietary fiber.
Applications of Fruit Powder in Food
Baked Goods: Fruit powder can be added to cakes, cookies, macarons, and bread for both color and fruity flavor.
Beverages: Natural fruit powder can be used in milkshakes, teas, juice powders, and instant drinks to create a natural fruit color.
Candy and Snacks: Used as a natural coloring agent in soft candies, lollipops, jellies, and other products, replacing artificial additives.
Dairy Products: Added to yogurt, ice cream, and dairy beverages, it adds a natural color and texture.
Ready-to-eat cereals and nutrition bars: Provides attractive color while enhancing overall nutritional value.
Market Trend: Natural Alternatives to Artificial Colors
More and more countries and regions are restricting or labeling the use of artificial colors, while consumers are increasingly preferring "natural" and "additive-free" labels. As an ideal alternative to natural colors, fruit powder is gaining popularity in functional foods, children's foods, and high-end bakery brands.